Case Study: How Bononi & Company, P.C. Grew So Fast They Had to Hire Three Attorneys

The Results

1,530+ Qualified Leads Generated

We tracked over 1,530 conversions (calls and contact forms) directly from our digital campaigns. These were not cold leads — they were people actively looking for legal help.

They Had to Hire Three New Attorneys

The growth was real. Corey, one of the firm's attorneys, summed it up best:

“I have too much work — I need to hire another attorney or two.”

The firm expanded their team to handle the influx of new clients — a direct result of the system we put in place.

Google Ads Performance

18,000+ Clicks across all campaigns
1,530+ Conversions (contact form fills and phone calls)
$49.20 Cost Per Lead on their best-performing campaigns (e.g., divorce & custody)
Average CPL across all campaigns: $102
Conversion Rates up to 19.8% (nearly 1 in 5 ad clicks became a lead)

Our Google Ads strategy didn’t just bring traffic — it brought ready-to-hire leads.

75,000+ New Website Visitors

Thanks to the combined power of SEO, ads, and video:

52,000+ sessions from organic search
10,000+ sessions from paid search
5,100+ views of the Contact page — a high-intent destination

This surge in traffic didn’t happen by accident — it was built week by week through helpful content and consistent promotion.

SEO Blog Posts That Drive Leads

Our top-performing blog post — “How to Avoid Pennsylvania IRS Levies” — received 8,200+ views, ranking on page 1 of Google for multiple variations of that query.

YouTube That Works While You Sleep

We turned their attorneys into trusted authorities — without needing them to film more than once a month.

17,260 total views
354+ hours of watch time
166,900 impressions
7.1% click-through rate
57 new YouTube subscribers (future clients)

Every video was embedded into blog posts, posted to social, and used in retargeting ads — creating a flywheel of engagement and trust.

Client Overview

Bononi & Company, P.C. is a well-established law firm based in Pennsylvania that specializes in bankruptcy, family law, estate planning, and business legal services. Despite their reputation and deep legal expertise, they were largely invisible online — relying on word-of-mouth referrals and outdated marketing tactics.

They came to us with one clear goal: “We want more clients — and we want a system that works long-term.”

The Challenge

When Bononi reached out, they were facing a familiar problem:

Their online visibility was minimal
They weren’t leveraging video or social proof
Their website got traffic but didn’t convert
And they weren’t ranking for key local legal terms

They didn’t have an internal marketing team, and they didn’t want to waste time on tactics that didn’t move the needle.

Our Strategy: The Law Firm Growth Engine

We deployed our proprietary Law Firm Growth Engine — a full-funnel marketing system built specifically for small to mid-sized firms.

Here's What That Looked Like:

Weekly FAQ Videos: We filmed the attorneys answering common legal questions on camera. This instantly built trust and showcased the firm’s expertise.
SEO Blog Posts from Each Video: We turned every video into a search-optimized blog post targeting real keywords clients type into Google.
Google Search Ads: We ran high-converting PPC campaigns targeting local searches like “divorce lawyer near me” and “can I keep my house if I file bankruptcy?”.
Social Media Distribution: Each video was repurposed into Facebook content and boosted with paid reach to local audiences.
Google Business Profile Optimization: We helped them earn 5-star reviews and consistently posted content to boost local rankings.
Content Repurposing System: One 3-minute video = blog post, YouTube video, social media content, ad creative, and SEO asset.

The entire system worked together — nothing was wasted. Every video, blog, and ad served a purpose.

Why It Worked

The power wasn’t in any single tactic — it was in the system.

Most marketing agencies focus on just one thing (ads, SEO, or content). We built an integrated marketing engine where everything worked together:

Ads drove traffic
Videos built trust
Blogs ranked on Google
Social media increased visibility
Reviews + retargeting closed the loop

And it worked — predictably, affordably, and compounding over time.

Key Takeaways for Law Firms

One simple video per week can fuel an entire marketing system (without taking up your time)
Paid ads bring fast leads, but the SEO content keeps clients coming in long after you stop spending
Real marketing = real growth — not just likes or rankings, but actual new clients

Want Similar Results for Your Firm?

If your firm is ready to grow but doesn’t want to waste money on disjointed marketing, our Law Firm Growth Engine may be a perfect fit.

Let’s talk. We’ll show you exactly how we did it — and how we can do the same for you.

Get Started

Integrity First Technology Solutions (IFTS) helps law firms grow by delivering honest, results-driven marketing that focuses on client acquisition—not vanity metrics. IFTS combines deep legal industry knowledge with advanced technical expertise to help consistently generate 4–8 new clients per month for our law firm clients. With IFTS, you’ll always know what you’re paying for, why it works, and that your success is our top priority.